Worry-free hair care. This is the ethos of Aluram – a haircare brand that has recently found a home on our website. In our commitment to bring the best quality hair care products to our customers, we are proud to introduce this brand for establishing a new norm for beauty. Meet Aluram and find out why it is the next big thing in beauty.
Aluram’s tagline is ‘Beauty Beyond Compromise’. This brand is committed to embracing natural, pure, and clean ingredients. Aside from choosing the best ingredients, Aluram is free of formulas that contain chemicals or anything that can harm the environment. It cares for the environment as much as it does your hair.
Aluram haircare products are distilled in its purest form. It delivers a plant-driven approach that enables them to care for your hair in the gentlest ways possible.
Concept of Clean Beauty
What is clean beauty? Clean beauty is vegan, sulfate-free, gluten-free, cruelty-free, paraben-free, and colour-safe. Aluram ticks off all of these boxes in terms of delivering healthy, safe, and gentle haircare.
But what sets it apart from other cruelty-free and natural haircare brands? The secret of Aluram is hidden in plain sight. The name of the brand is Marula in reverse. The use of marula oil in haircare is nothing new; Aluram’s products are infused with marula oil.
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Marula oil has been used by the people of South Africa, Africa, and Tsonga for many years. They use it for their beauty rituals and many homemade remedies. When used in haircare and skincare products, marula oil not only nourishes your skin and strands, but they also protect it from harsh environmental conditions.
But unlike other types of oils, Marula is made up of smaller molecules. This makes it easily absorbed by the hair to repair and seal in moisture within the cuticle. It moisturises and hydrates your hair while delivering a protective layer of antioxidants and nutrients.
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Another secret ingredient in Aluram’s natural and gentle haircare products is its use of coconut-water based formulas. Coconut is one of the most useful plants in the world – it is used in agriculture, beauty, and medicine. It also comes with refreshing juice that can cure a variety of illnesses.
The refreshing water from coconut is also packed with hydrating elixir ingredients such as amino acids, potassium, vitamin C, and electrolytes. These nutrients are needed to give your hair a healthy boost. It not only helps to keep your hair healthy but also keeps your scalp healthy. A healthy scalp is vital in maintaining a strong and luxurious hair.
Aside from the use of coconut water-based formulas and marula oil, there are many other ingredients used for Aluram’s products such as avocado oil, algae extract, biotin, baobab oil, jojoba oil, olive oil, rosehip oil, and more.