In 2018, Moroccanoil celebrated 10 years n the beauty industry. As the innovator of oil-infused hair care, this brand has helped bring confidence to a lot of women worldwide with its world-class quality haircare that delivers results. One other thing that makes this brand appeal to consumers is its commitment to providing vegan and cruelty-free products that promote animal welfare.
History of Moroccanoil
A decade ago, Moroccanoil was started by a woman – Carmen Tal. Her vision for this brand started with her own dilemma – dealing with dry and colour-damaged hair. During her time in the Mediterranean, she was inspired to use argan oil – a widely available ingredient in this region – to create nourishing hair care products. And as they say, the rest is history…
She discovered the power of argan oil to transform dry hair and make it smooth and more manageable. Argan oil is a precious oil that is rich in essential fatty acids, along with vitamin E, antioxidants, and omega 3 and 6. In fact, argan oil has been utilised by the women in the Mediterranean for its hydrating properties.
Aside from its quest for providing a luxurious treat for your strands, Moroccanoil is also driven by its ethos at promoting vegan and cruelty-free haircare. It started with the brand’s signature product – the Moroccanoil Treatment – and it has led to the creation of award-winning formulas that are used in many of its other products from the brand.
Is Moroccanoil Vegan and Animal-Friendly?
Moroccanoil is a cruelty-free and vegan. All of the finished products and the ingredients used for making them have not been tested on animals. They also guarantee that they only work with suppliers that share the same ideals when it comes to product testing and the choice of ingredients to use.
To support their claim for supporting cruelty-free haircare products, Moroccanoil is an advocate in fighting for animals. In fact, Moroccanoil has been honored at the Humane Society of the United States 2019 Gala in their consistent effort at fighting for animals.
This is a case that is near and dear to the heart of Moroccanoil founder, Carmen Tal. To showcase the brand’s commitment to this cause, they have sponsored the Humane Society of the United States gala for 8 consecutive years.
Since Carmen Tal founded Moroccanoil, she took a stand against animal testing. In so doing, she wanted the company’s vision and mission to stand towards fighting for animal rights. Aside from developing cruelty-free products and ingredients, the company has also been a staunch supporter of animal protection.
They are part of global efforts to provide animal relief and to support rescue efforts. Not only that, the company has been pushing towards sustainability and reducing the carbon footprint. They started with the use of sustainable ingredients and packaging.
Have you used Moroccanoil products or any other vegan brands? If you are interested to learn more about this brand, you can visit their page here. Don’t forget to tag us on Instagram with #myhaircarebeauty on your recent Moroccanoil haul.