A new line of hair care products just landed on My Hair Care & Beauty headquarters – Matrix Biolage RAW. We always love getting our hands on organic and sustainable hair care and beauty products. While we already stock quite a few brands and products that support natural and sustainable beauty and hair care, we are excited to add more.
About the Holistic Beauty Trend
There is an emerging trend in today’s consumer market that is changing all aspects of daily life – the demand for naturality. From hair to makeup products, and even fashion, the demand for holistic approach is growing. It is evidenced by the growing demand for holistic beauty products, to the detox and juicing trend, and even eating organic. All of these things can do wonders for your body, while also adding to the beauty benefits you can enjoy. Health and beauty are now tied together more than ever!
Socially conscious consumption is definitely a trend that is too big to miss. About 81% of millennials support brands that showcase public commitment. Meanwhile, 66% of consumers are more likely to support brands that support the environment too. In fact, the two segments of the market are willing to spend more as long as the brand or product is socially and environmentally conscious.
Introducing the Matrix Biolage Raw Line
This is where the all new Matrix Biolage RAW line comes into the picture. It is Matrix’s response to the changing landscape in hair care and beauty. Specifically, they are responding to the demands of their customers to produce more eco-friendly and sustainable hair products.
The Matrix Biolage RAW’s vision is simple – to be real, authentic, and wholesome. It is a natural health kick for the hair. As such, the brand offers feel-good and all-natural hair care products from this range. It is a unique sensorial experience that brings professional results at home.
Matrix Biolage RAW Nourish
This line is designed to transform dull-looking hair and restore it to soft and bouncy locks. Some of the ingredients used for the Matrix Biolage RAW Nourish line are honey, coconut oil, kaolin clay, and quinoa husk.
Matrix Biolage RAW Recover
If you are suffering from stressed and sensitised hair, this range is the best solution. The ingredients used for these hair products designed to bring back nourishment to your strands include kaolin clay, goji berry, coriander oil, and yucca.
Matrix Biolage RAW Uplift
For fine and flat hair, the Matrix Biolage RAW Uplift is a perfect remedy. It is made with the most natural ingredients like kiwi, grapefruit, kaolin clay, and black sesame so it can cleanse your hair without stripping its natural oil and nutrients.
Matrix Biolage RAW Colour Care
The Matrix Biolage RAW line also offers a variety of products that are designed to lock in your hair colour. The Colour Care line is designed to bring back shine to your coloured hair by moisturising it from within. The ingredients used on this product are paraben-free and does not use any synthetic dye.
Are you a supporter of sustainable hair products too? Which of the Matrix Biolage RAW products are you most keen on trying?