Adeline Yeak is the woman behind the rising beauty brand Zove Beauty. For her young age, she has been such an inspiration to her fellow female entrepreneurs for managing to build a brand from ground up and is now one of the fastest rising in the Australian beauty market – Zove Beauty.
Take a peek inside the Zove Beauty brand and the woman who transformed her idea into reality.
Meet the Founder of Zove Beauty
First and foremost, who is Adeline Yeak? She was originally based in Malaysia but moved to Perth during her high school years (specifically, when she was 14).
Growing up, her parents were busy with their business yet still manages to spend quality time with their family. She was inspired by it and wanted to follow their path. At 17, Yeak decided to move to Melbourne in order to study Commerce at Melbourne University. She spent the next 12 years of her life in Melbourne and started a career in Corporate Advisory. She also took up volunteer roles in Marketing, Sales, and Leadership.
All of these training and exposure that she had were crucial in building Zove Beauty!
Q&A with Zove Beauty Founder
We were lucky enough to get the chance to get a more in-depth look at the Zove Beauty brand through the lens of its founder. Below are some of the questions and answers that gave us more insight into the success of the brand.
What inspired you to launch Zove Beauty?
Zove Beauty was born with the mission statement “Confidence Breeds Beauty”. We currently retail our Signature Facial Tools that is well loved in 16 countries, with the aim of launching our skincare line later this year. Being brought up in a family that’s been in the beauty industry for over 20 years, I was always educated by my parents on how to best take care of my skin.
My fondest memory of beauty would be girls crowding around me in boarding school in Perth watching me do my nighttime skincare routine. As a timid young girl, being able to help my girlfriends take care of their skin grew my own confidence, and without knowing it, I was supporting their confidence too. At Zove, we’re committed to creating the best quality facial tools, and further along our mission of helping women boost their confidence.
How did you get into facial rolling?
I’ve always LOVED going for full body massages (hubby and I both, really), and thought – why just focus on the body and neglect the face? Lymphatic drainage is so important for healthy blood circulation and good facial complexion.
In what part of your routine should we facial massage?
After cleansing and moisturising – always ensure you massage with your favourite creams, oils or serums so your facial tools can glide instead of tug your skin. We’ve got quick videos here to help!
Who inspires you (within the beauty world)?
Phoebe Simmonds from The Blow / The Memo – she’s the most supportive female boss I know and I credit a lot of our wins to her. Incredibly humble for someone who has so much knowledge in the industry.
List 3 values that you stand by with business and life.
- Generosity – with time & resources
- Kindness – with our words & actions
- Boldness – constantly reminding myself of this whenever I feel like I need a kick of confidence.. let’s be real, we all face moments of insecurity and I very much do, but boldness is something I’m working on constantly & something I want to encourage all Zovers to grow in as well 🙂
What’s your favourite Zove tool?
The Gua Sha tool! Hands down. So many Zovers have told us how it’s changed their life – from helping with TMJ, jaw tension and headaches! I grind my teeth from stress at night so this is a real treat to use when I wake up in the mornings.
If you could give your 18 year old self some advice, what would it be?
Live life with no regrets – which I believe my 18 year old self did live out.
When you’re not working, how do you spend your time?
If I’m not spending quality time with friends & family – it’s pilates / puzzles / bubble bath time!
If you haven’t heard it yet, we are now stocking Zove Beauty products on our website. We’re thrilled to make this company a part of our brands as we resonate with the brand’s beauty ideology and we truly believe in the quality of its products.
Zove Beauty was created to simplify beauty through thoughtfully made products. As the founder claims, “we’re here to demystify the world of beauty and make your choices easier.” If this sounds like something you support, don’t forget to check them out here. Feel free to follow us on Instagram so you can see which products from the brand we have on stock!