For years, ghd has been a staunch supporter of breast cancer research. They are taking it to the next level with the release of a limited edition ghd pink collection with an advocacy for self-check and for women to regularly check their boobs for signs of skin cancer. It’s their call to TAKE CONTROL NOW!
Why It’s Important to Self-Check
Every day, 1 in 2 women that are below the age of 40 are diagnosed with breast cancer in Australia alone. On the other hand, 1 in 2 women regularly check themselves for signs of breast cancer.
As with all types of cancers, breast cancer can be treated with early detection. But unfortunately, there is not enough emphasis and sense of urgency out there to get self-checked… and ghd hopes to change that.
The release of the ghd pink collection is an advocacy towards giving yourself time to check your breasts every day. The more there is a message that advocates it, the more women will be compelled to take action.
With more than 16 years of experience in supporting breast cancer research and treatment efforts, there is no better time than now to get checked. As part of this campaign, ghd has partnered with 11 women who are breast cancer survivors. These women were diagnosed with breast cancer before the age of 35. They wanted to use this platform to share their story and educate other women about the importance of conducting a self-check every month.
Here is a quick guide on how to do your own self-check at home:
ghd pink Take Control Now Collection
ghd pink is another one of the brand’s limited edition collections that aim to put forth an important message regarding breast cancer. Aside from driving more information about the importance of regular self-check, ghd has updated its most famous styles: ghd platinum+, ghd gold, and ghd helios hair dryer and given it a pink makeover.
In addition to being painted in a delicate shade of pink, the Take Control Now message is embossed into each hair styling tool. This is the aim to remind every woman to do a self-check every now and then.
Below are the three tools that are available in this limited-edition ghd pink collection.
For a salon-smooth blow dry with 30% more shine, the ghd helios™ is a game-changer in power and control. Fitted with unique Aeroprecis™ technology to channel a powerful, focused airflow travelling at 120kmph, the ghd helios™ delivers drastically faster styling. Developed by ghd’s leading physicists, engineers and styling professionals, the ghd helios™ hair dryer delivers smoother results and 3x more hair alignment.
Our most advanced hair straightener, now dusted in a matte coat of powder pink, features break-through predictive technology to anticipate the needs of your hair for flawless results, personalised to you. Responding to your styling speed and hair thickness as you style, the ghd platinum+ hair straightener ensures a salon-smooth finish from root to tip, no matter your hair type.
The ghd gold is the perfect go-to hair straightener – proven to deliver sleeker, smoother and healthier looking hair. For salon-smooth results from root to tip, the ghd gold is equipped with dual-zone technology to maintain the optimum styling temperature of 185 degrees across the styling plates, ensuring a premium finish without compromising the health of your hair.